How to start a print on demand business?

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How to start a print on demand business

Recent research indicates that the global print-on-demand market reached a substantial valuation of USD 6.18 billion in 2022. Projections suggest a robust compound annual growth rate (CAGR) of 25.8% from 2023 to 2030. The escalating demand for personalized items such as apparel, home décor, accessories, and drinkware, fueled by evolving consumer preferences and a growing interest in gifting customized products for special occasions, has significantly propelled market expansion.

The thriving e-commerce industry further simplifies consumer access to and the acquisition of print-on-demand products. If you’re contemplating starting a new business or a part-time home business, entering the print-on-demand market presents substantial potential. To aid those embarking on this journey and seeking a comprehensive solution for their business, we’ve crafted this post. It covers the definition, business ideas, and a step-by-step guide on how to start a print-on-demand business. Let’s delve into the essentials to kickstart and promote your journey to success.

What is a print on demand business?

Before we delve into details on print on demand business, it’s important to understand what is print on demand business. Print-on-demand (POD) is a business model where products, such as apparel, accessories, or home decor, are produced only when an order is received.

Benefits of print on demand business

The print-on-demand industry offers not only a vast potential market but also numerous advantages that distinguish it from traditional business models. These factors collectively make it an ideal business opportunity for entrepreneurs.

  • Low Initial Investment: Print-on-demand eliminates the need for large upfront investments in inventory. You only produce items as orders come in, reducing financial risk.
  • Risk Mitigation: Since products are created in response to customer orders, there’s no surplus stock that could become obsolete or need storage space.
  • Scalability: As your business grows, print-on-demand services can easily scale to meet increased demand without the need for significant infrastructure investments.
  • Flexibility and Creativity: Entrepreneurs can experiment with designs, test the market, and pivot quickly without the constraints of large inventory commitments.
  • Time Efficiency: Products are produced and shipped on-demand, reducing the time between order placement and delivery. This quick turnaround enhances customer satisfaction.
  • Customization Opportunities: Customers appreciate personalized products. Print-on-demand allows you to cater to individual preferences, fostering customer loyalty.

What’s the best solution for print-on-demand business?

In the custom printing industry, numerous printing solutions are available in the market. However, when it comes to the print-on-demand business, the top three printing solutions are dye-sublimation, DTF printing, and UV DTF printing.


Dye-sublimation stands out as a cost-effective custom printing solution tailored for polyester-based fabrics and substrates with polymer coatings. This versatile printing method finds widespread application in customizing apparel, photo slates, ceramic coasters, MDF photo frames, and various other substrates crafted from diverse materials. It enables users to achieve prints boasting intricate details and vibrant colors.

Dye-sublimation Projects for Print On Demand Business Ideas

Regarding fabric applications, dye-sublimation impresses with its ability to embed ink into fabric fibers, resulting in excellent soft-touch texture, washing fastness, and durability. However, the main drawback lies in the limited range of compatible substrates. Without access to sources of sublimation blanks, businesses may need to undertake coating themselves, rendering it less favorable in such scenarios.

Hence, for businesses aiming to engage in both fabric and hard surface custom printing, dye-sublimation emerges as the ideal tool to kickstart a print-on-demand venture without breaking the bank.

Furthermore, you can utilize a regular inkjet printer to print designs using sublimation ink onto sublimation paper. The only additional equipment required is a heat press machine. Depending on the scale and print size of your business, you may opt for a basic heat press machine (GS-804) or an advanced model equipped (GS-105HS) with extra functions and features to enhance and streamline your production process.






303GS 105HSGS-804GS 805

Price Range
Recommended UsePremium Production UsePremium Production UseAdvanced
Hobby & Home Use
Hobby & Home Use
Durability4 star5 star4 star4 star
User Friendly4 star5 star4 star4 star
Available Sizes16″x20″16″x20″, 15″X15″13.8″16.5″9″x12″
FormatSwing AwayClamshell;
Pressure Read OutNOYESNONO
Nonstick CoatingSprayed OnSprayed OnSprayed OnSprayed On
Temperature& Time GaugeDigital Automatic StartDigital Automatic StartDigital Automatic StartDigital Automatic Start
Weight(kg)16″x20″ 42KG15″x15″-49KG;
Suitable forDye-sub
Laser Transfer
Vinyl Transfer
Screen Printed
Laser Transfer
Vinyl Transfer
Screen Printed
Vinyl Transfer
Screen Printed
Vinyl Transfer
Screen Printed
Warranty10 years on heat platen
1 year on parts
10 years on heat platen
1 year on parts
5 years on heat platen
1 year on parts
3 years on heat platen
1 year on parts

DTF Printing

If you are contemplating apparel custom printing for your print-on-demand business, DTF printing stands out as the singular choice you should prioritize.

DTF Display 1
DTF Printing Projects for Print On Demand Business Ideas

Here are the reasons why DTF printing is hailed as the ultimate solution for textile printing, particularly for small-to-medium orders:

  • Versatility on Materials: DTF can be applied on a wide range of materials including, cotton, nylon, treated leather, polyester, 50/50 blends and more (light and dark fabrics).
  • Photo-realistic Details: As a modern digital printing process, DTF allows for high-resolution prints with vibrant colors and fine details.
  • Cost Effective: DTF printing can save up to 50% white ink and supplies are also significantly more affordable.
  • No Pretreat Required: Compared with DTG, you no longer have to worry about pretreating the garment prior to printing when applying DTF printing.
  • Production Speed: Since you essentially take out a step of pretreating, you’re able to speed up production.
  • Washability: DTF has been proven through testing to be equal to if not better than traditional direct-to-garment (DTG) printing.
  • Easy Application: DTF allows you to apply the artwork on hard-to-reach/ awkward parts of the garment or fabric with ease.
  • High Stretchability & Soft Touch: You might not get the same soft hand of DTG prints, but once transferred, a DTF print can still give you a decently soft touch

When initiating a print-on-demand business, a desktop DTF printer proves sufficient to manage most orders. While many business owners opt for the A4 size for startup purposes, our recommended size is A3. The rationale behind this preference is that an A4 printer may struggle to accommodate adult apparel sizes beyond XXL. By utilizing an A4 DTF printer, you risk excluding a segment of the market. If you’re uncertain about which product option to pursue, the Prestige R2 could serve as an excellent starting point. You may also find it beneficial to watch a video review to gain insights from users’ experiences with this model.

In addition to the DTF printer, starting DTF printing typically requires some additional equipment. Here is some advice regarding these necessary tools:

Heat Press Machine: For print-on-demand orders, I would still recommend the GS-804 model due to its printing size of 35x42cm (13.78×16.54 inches), which is ideal for users who have both A3 and A4 printing solutions.

Powder Shaker: For print-on-demand orders, manual powder shaking suffices. However, if your sales exceed 50 orders, consider investing in a powder shaker with integrated powder shaking and film curing functions. This upgrade will alleviate strain on your hands caused by repeated manual powder shaking.

Prestige R2 With Miro 13 Powder Shaker

DTF Curing Oven: If you opt for manual powder shaking, consider investing in a desktop DTF oven machine to facilitate film curing. Alternatively, if your heat press machine includes the hover function, you can achieve complete film curing directly with the heat press.

Phoenix oven air 16x20 for DTF Printing 1 edited
Phoenix Air DTF Film Curing Oven

UV DTF Printing

When it comes to custom printing on hard surfaces, UV DTF printing emerges as the go-to solution. A UV DTF printer enables business operators to produce stickers adorned with rich and vibrant colors, intricate details enhanced by varnish effects, and excellent durability for lasting performance. Moreover, it’s incredibly user-friendly and does not necessitate the use of a heat press. Essentially, it operates like a regular printer, delivering ready-to-use stickers effortlessly.

UV DTF Printing Projects for Print On Demand Business Ideas

When selecting the ideal solution for your print-on-demand business, it’s crucial to ensure that the chosen product option includes features and functions that streamline your printing process. For instance, while some UV DTF printers like Aries113 and Aries124 come with an integrated laminating machine, others require a separate device for this function.

Regarding size, since many orders may only require small stickers, an A4 size UV DTF printer should suffice for most home businesses. Even for orders necessitating larger sign stickers, you can adjust the design by flipping the design file horizontally or vertically to achieve the desired size. This means that a 60cm size may not be necessary unless you’re planning to expand your operations to a larger scale.

Other Solutions

In addition to the aforementioned printing solutions, there are other techniques available for custom printing, including HTV, screen printing, and DTG printing. However, these options are not optimal for the print-on-demand business. HTV is suitable for DIY users but has limitations in terms of achieving rich color or fine details for businesses seeking intricate designs. DTG incurs higher overall costs due to its pre-treatment process and expensive pre-treatment liquid, making it an impractical choice for the print-on-demand business. Screen printing, while popular for massive production, involves excessively high initial setup costs for print-on-demand orders.

What are some popular print on demand business ideas?

Custom printed items offer versatile solutions, serving as ideal personal gifts, branded commercial merchandise, and catering to a variety of application scenarios. Here are some of the most popular print-on-demand business ideas that might offer you with some inspirations:

Custom Apparel: Designing and selling custom t-shirts, hoodies, hats, and other clothing items featuring unique graphics, slogans, or artwork. In addition to everyday wear, custom apparel tailored for sports teams, social event organizations, or other commercial groups presents a lucrative market worth exploring.

Home Decor: Designing and marketing custom-printed home decor items like posters, canvas prints, throw pillows, and wall decals is a lucrative venture. Additionally, curating theme-based series of decoration items tailored for events and holidays can tap into a popular niche market.

Accessories: Creating and marketing custom-printed accessories like phone cases, tote bags, mugs, and laptop sleeves presents a promising business opportunity. Particularly, the phone accessories market offers immense potential due to the continuous upgrading of phone models each year, making it an attractive niche to capitalize on.

Stationery: Providing custom-designed stationery items such as greeting cards, notebooks, planners, and stickers presents an appealing business proposition. Additionally, launching a back-to-school campaign could involve offering stationery kit boxes containing multiple items at a discounted price, thereby boosting overall order value and attracting customers.

Pet Products: Designing and selling custom-printed pet products such as pet tags, bandanas, and pet beds featuring pet-themed designs.

Art Prints: Selling custom-printed art prints of original artwork or digital illustrations.

Personalized Gifts: Creating and selling personalized gift items such as photo books, photo puzzles, and custom-printed mementos for special occasions.

Seasonal Products: Offering custom-printed seasonal items such as holiday cards, ornaments, and decorations for various occasions throughout the year.

In addition to the aforementioned ideas, photo printing remains a consistently popular niche market within the custom printing industry. Preserving important and cherished moments of a lifetime, photo printing offers a timeless appeal. If you find yourself lacking inspiration, exploring the creative potential of photo printing could unveil new business opportunities.

How to start a print on demand business?

If you’re embarking on your first entrepreneurial journey and venturing into the business world, it’s understandable to feel unsure about where to begin. While there may be variations across different industries, there are some fundamental guidelines you can follow to kickstart your print-on-demand business.

Step 1: Research and Choose a Niche

Before diving into building your product list, it’s crucial to consider where your interests and expertise lie. Ultimately, it’s your passions that will sustain you through challenging times, while your expertise will propel you towards success in the long run.

Once you’ve identified your target market of interest, conducting thorough market research becomes imperative. You can begin this process by searching for industry reports on Google or utilizing Google Trends to track recent and long-term trends. Engaging with industry experts or joining industry groups can also provide invaluable firsthand experience and advice. Additionally, delving deeper into understanding the current solutions available in the market, their shortcomings, and identifying opportunities to provide better solutions to customers is essential. The more information you gather, the more informed your decisions will be.

Step 2: Define Your Business Model

Once you’ve decided on the niche market to enter, it’s essential to consider the business model you’ll employ. Questions such as whether to establish an online website or a local store, whether to sell items with your own designs or allow customers to provide their designs, and whether to focus on a single product category or multiple categories are pivotal. The answers to these questions will shape how you operate your business. If you’re uncertain about these aspects, it’s prudent to take some time before rushing into the market unprepared.

Step 3: Select Products Wisely

Instead of simply selecting products, I prefer to engage in product line mapping. By product line mapping, I can strategically organize and optimize our product offerings to better meet customer needs and maximize profitability. Here are some tips for product line mapping:

  • Segmentation and Targeting: Segment your target market based on demographics, psychographics, or other relevant factors. Determine the specific needs and preferences of each segment to tailor your product offerings accordingly.
  • Identify High-Demand Products: Use tools like keyword research, Google Trends, or market surveys to identify products with high search volumes and demand. Focus on offering products that are popular and in-demand among your target audience.
  • Profit Optimization Promotion: Utilize high-demand but low-profit-margin products for promotional purposes to drive traffic to your website. Then, strategically promote products with higher profit margins to increase overall sales value and profitability. By implementing this approach, you can effectively balance attracting customers with maximizing profits.
  • Profit Margin Analysis: Analyze the profit margins of potential products to identify those with the highest profitability. Consider factors such as production costs, pricing strategies, and market demand when assessing profit potential.
  • Price Range and Product Levels: Develop a pricing strategy that aligns with different product levels and price ranges. Offer a range of products at varying price points to accommodate different budget preferences and purchasing power.
  • Portfolio Optimization: Continuously evaluate and optimize your product portfolio based on changing market trends, customer feedback, and sales performance. Remove underperforming products and introduce new offerings to keep your product lineup fresh and competitive.
  • Cross-Selling and Upselling Opportunities: Identify opportunities for cross-selling and upselling by strategically aligning complementary products within your product line. Encourage customers to purchase additional items or upgrade to higher-priced products to increase average order value.
  • Brand Cohesion and Differentiation: Ensure that your product line maintains consistency with your brand identity and values. Aim for a cohesive product assortment that reflects your brand’s unique positioning and sets you apart from competitors.

Step 4: Crafting Your Brand Identity

Choosing a Business Name: Select a unique and memorable name for your business that reflects your brand’s personality. Ensure the name is available and not already in use or trademarked. Check domain availability if you plan to establish an online presence.

Registering Your Business: Choose a legal structure suitable for your business (e.g., sole proprietorship, LLC). Complete the necessary registration with relevant authorities. Obtain any required licenses or permits to operate legally.

Creating a Logo: Design a professional and visually appealing logo. Ensure the logo aligns with your brand identity and resonates with your target audience. Use the logo consistently across all branding materials for brand recognition.

Step 5: Choose a Print-on-Demand Platform

While registering your business with authorities, it’s essential to consider which platform you want to utilize to operate your print-on-demand business.

Etsy: Platforms like Etsy offer access to more accurately targeted customers who frequently purchase customized items on the platform. Leveraging these platforms makes it easier for your business to receive orders from existing visitors, and many of these platforms offer paid advertising options within the website to drive more traffic to your store. By operating your business in accordance with their rules and policies, you can potentially achieve great results for your business.

Shopify: Utilizing a CMS (content management system) such as Shopify or WordPress to build your own online store presents a viable alternative. These systems offer a plethora of options and access to create a more customized store for your brand, complete with versatile functions and unique styles. However, while there are numerous plugins or apps available to assist business owners with marketing and securing orders, constructing stores with these systems typically demands a higher level of skill or knowledge in marketing and advertising. For many business owners, this presents a challenging task, while for others, it opens up a wealth of possibilities for their business and brand.

Amazon: Another option for business runners is to utilize platforms like Amazon or eBay. These platforms also boast a vast customer base, although compared to Etsy, the customer demographic tends to be more general. While these platforms do offer paid advertising options, it’s worth noting that the competition can be overwhelming, as all sellers vie with each other to increase visibility. This heightened competition may lead to increased overall costs for sellers.

For print-on-demand business owners, it’s crucial to carefully compare all these options and consider your expertise and business requirements to determine the right fit for your business. Additionally, investing in more than one platform may be a viable approach, as many businesses operate in this manner. By experimenting with different platforms and scaling the ones that yield the best results, you can optimize your business strategy for success.

Step 6: Create Unique Designs

For print-on-demand business, one major concern is the design. Should your business use your own unique designs or use designs from a third party? Should the customers provide the designs for each order? You might need to figure out this question before running your business as it’s important to make sure you won’t voilate any intellectual property.

For custom printing print-on-demand business, you might require your customers to send you the photo or design image for printing. If you are using designs from a third party, make sure you are authorized to use their designs for commercial use. As the AI technology develops, you might also use AI tools like Stable Diffusion or Midjourney to generate images for your business and these images are usually free to use and each with a uniqu number for intellectual property approval.

Step 7: Set Up Your Online Store

Once you have everything prepared, it’s time to set up your online store. While you may choose a different platform for your store, there are a few tips you can utilize to build a store that effectively converts:

  • Clear Branding: Ensure that your store reflects your brand identity clearly and consistently across all elements, including logos, colors, and messaging.
  • Optimize for User Experience: Create a visually appealing and easy-to-navigate website layout that enhances the user experience and encourages visitors to explore your products. This also include optimizing your store for mobile devices, minimizing the number of steps for easy checkout,etc.
  • High-Quality Product Images: Use high-resolution images that showcase your products from multiple angles and provide detailed descriptions to help customers make informed purchasing decisions. However, it’s recommended to compress images without loosing quality before uploading the images so they could load immediately when customers visitor your websites.
  • Compelling Product Descriptions: Write compelling and informative product descriptions that highlight the benefits and features of each item, addressing potential customer concerns and objections.
  • Clear Call-to-Action Buttons: Include clear and prominent call-to-action buttons that prompt visitors to take desired actions, such as “Add to Cart” or “Buy Now.”

Step 8: Marketing and Branding

Once you’ve set up your online store, it’s crucial to spread the word and make your store and brand known to the world. While there are numerous marketing channels and approaches available, businesses can achieve great success by mastering a single marketing channel, and even more so for those who master multiple channels. Therefore, for business startups, rather than investing time and money in all marketing channels, it’s more important to compare all options and determine the most effective channel for your business. Detailed information regarding different marketing channels will be covered in the last part of this post.

Step 9: Start Taking and Fullfilling Orders

Once your online store is set up and your marketing strategy is in place, it’s time to begin taking and fulfilling orders. This step involves several key aspects to ensure smooth operations and customer satisfaction. Firstly, ensure that your inventory is adequately stocked and ready to meet demand. Monitor sales trends and adjust your inventory levels accordingly to avoid stockouts or overstocking. Additionally, implement efficient order management systems to streamline the order processing and fulfillment process. This includes promptly acknowledging and confirming orders, providing clear communication regarding shipping times and tracking information, and ensuring timely delivery of products. Utilize reliable shipping partners and methods to ensure that orders reach customers in a timely manner and in good condition. Lastly, prioritize excellent customer service by promptly addressing any inquiries, concerns, or issues that may arise throughout the order fulfillment process. By focusing on these key areas, you can effectively manage and fulfill orders to meet customer expectations and drive satisfaction and loyalty.

How to prompt your print on demand business?

For most business startups, acquiring customers is often the most challenging aspect of launching a new venture. In this section, we will discuss and share some valuable information on how to effectively market a print-on-demand business to attract more customers and generate orders.

How to build a print on demand business - marketing channels to prompt business
How to build a print on demand business – marketing channels to prompt business

SEO (Search Engine Optimization)

Search engine optimization (SEO) is widely recognized as one of the most popular marketing approaches, although it typically requires some time to yield tangible results. Therefore, it may not be the most favorable choice for many business startups, as their immediate priority often revolves around survival.

However, for businesses that have entered into fast-growing phases and are focused on building their own brand, SEO becomes a must-have marketing channel. It serves as a crucial tool for providing valuable content and nurturing customer awareness and loyalty to your brand. Specially selected topics and content can also play a pivotal role in converting potential clients into customers.

SMM (Social Media Marketing)

Social media marketing stands out as another highly popular choice for businesses of various sizes. The term “social media” encompasses not only well-known platforms like Facebook, Instagram, Twitter, and Reddit but also lesser-known platforms such as Pinterest, Ask, Quora, and various forums. These platforms have established expansive networks that greatly impact our daily lives, making them ideal spaces for building brand awareness, launching marketing campaigns, and engaging with customers.

Each platform operates differently, providing unique channels for businesses to interact with existing or potential customers. For instance, businesses may utilize Facebook to launch contests and encourage customers to share their experiences with their products, while platforms like Quora can be utilized to answer questions related to their products or niche, thereby establishing an expert image within the community.

Paid Advertising

For many businesses, paid advertising presents a preferable marketing choice due to its straightforwardness and effectiveness compared to SEO. Instead of investing significant time in creating the right content and waiting for it to gain traction through links and traffic, paid advertising offers instant results and allows businesses to focus on optimizing advertisement content and strategy. Any adjustments made can yield immediate changes in results, saving valuable time for business startups, where time is often considered one of the most precious assets for business owners.

Among the various advertising options available, the most popular choices include Facebook Ads and Google Ads. Extensive tutorial guides and videos are readily accessible online, so we won’t delve into further detail here. In addition to these two advertising options, many forums, industrial websites, or blogs within your niche offer advertising placement for image, video, or post advertisements. These niche-targeted platforms provide a more focused and relevant customer base and could serve as better alternatives in certain cases. If you lack expertise or knowledge in utilizing Facebook or Google Ads, reaching out to website owners to discuss potential advertising options may be a simpler route, as advertising on these websites typically requires fewer skills.

EDM (Email Direct Markeing)

Email marketing offers business owners a powerful tool to convert subscribers into customers through targeted email campaigns. Whether you’re using Shopify or WordPress to build your website, integrating popup forms to collect subscriptions and leveraging built-in email marketing platforms streamline the process. With plugins and apps offering pre-built templates, crafting unique and compelling newsletters is effortless.

In addition to subscription forms, automation tools enable the creation of sophisticated email marketing workflows. These workflows automatically send emails tailored to visitors’ behaviors on your website, enhancing the efficiency and intelligence of your email marketing efforts. Consider exploring tools like Omnisend for Shopify integration or ActiveCampaign for standalone automated email marketing solutions.

Video Marketing

Video marketing is an incredibly valuable tool, particularly for products that require specific skills to use or are entertaining in nature. How-to guides are among the most searched types of videos on platforms like YouTube. By creating educational and informative tutorial videos, businesses not only showcase their expertise but also build trust between customers and brands. In addition to how-to guide videos, creating videos on various topics can serve different purposes. However, it’s important to note that many businesses produce excellent content on YouTube but overlook the importance of SEO, resulting in missed opportunities for traffic. If a video cannot be easily searched and found, it may fail to generate results for the business. Therefore, if you decide to pursue video marketing, ensure that you optimize your video content before making it public.

Affiliate/Referal Marketing

Referral marketing is a process wherein sellers offer commissions to referral marketers for any purchases made by customers via their provided links. This arrangement benefits all three parties involved: sellers gain more orders, referral marketers earn commissions, and customers receive products at more favorable prices.

To leverage referral marketing for your business, you’ll need to utilize a third-party platform such as ShareASale to post marketing tasks. Marketers can then accept these tasks and begin promoting your products and business. Once an order is placed through the unique referral link, the platform will pay the commission to the marketer from your deposit in the platform account.

Alternatively, if you prefer not to use a platform due to associated fees and costs for account creation, you can build your own referral marketing system using apps in Shopify. This allows you to have full control over the process. However, you’ll need to individually contact accurate and targeted marketers suitable for your business, which can be time-consuming but yield great results.

Additionally, you can launch a “Refer A Friend” program to encourage your customers to market your products and services in exchange for extra discounts or cashback. The method of conducting referral marketing ultimately depends on your personal preferences and what best suits your business needs.

Influencer Marketing

Influencer marketing presents another effective method for promoting your products and brands. Since each influencer possesses a following with specific interests, it’s easier for business owners to identify and target influencers suitable for their business and niche market. Furthermore, the bond and trust between influencers and their audience facilitate product sales, as followers often trust influencers for their expertise, experience, and professional advice.

The process of influencer marketing typically involves several steps: identifying target influencers, reaching out to them to discuss collaboration, sending free samples for evaluation, and creating content based on the samples. However, the procedures and costs may vary among different influencers. Some influencers only review products they use daily, while others may request payment for their review efforts. Additionally, some influencers may require free samples, while others prefer to maintain a neutral perspective by purchasing the samples themselves. It’s essential to communicate with influencers to determine the final terms and conditions. Beyond costs and procedures, influencers may employ different methods for promoting products, such as video reviews, detailed written posts, or image shares. Therefore, it’s advisable to engage with influencers to discuss these details and identify the best fit for your business.


To wrap things up, the journey to starting a print-on-demand business is an exciting one filled with potential for growth and success. By delving into the intricacies of the business model, discovering the best solutions, and exploring popular business ideas, you’ve laid the groundwork for a promising venture. It’s time to turn your passion into profit and make your mark in the print-on-demand landscape. Ready to take the plunge? Start your print-on-demand journey now!

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