Expanding Your Client Base: Sell Heat Presses for Lanyard Customization

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sublimation lanyard machine

The recent increase in searches for custom lanyards and sublimation lanyard machines highlights the growing popularity and market demand for this niche. According to a recent market research report, the lanyards market was valued at USD 105 million in 2023 and is projected to reach USD 156 million by 2030, with a CAGR of 5.96%. This presents a significant opportunity for heat press dealers to expand their customer base and boost sales. This post provides a simple guide to help you find target customers in the custom lanyard market and establish partnerships with industry players.

Why Custom Lanyard Market Is Great Opportunity to Growing Heat Press Sales

A heat press is an essential tool for custom lanyard businesses, especially for small to medium-sized business owners. Popular printing techniques for custom lanyard printing include screen printing, dye-sublimation printing, and DTF printing. While screen printing is suitable for bulk order production, its high setup costs and complicated process make it less favorable for small to medium businesses. For custom lanyard businesses utilizing either dye-sublimation or DTF printing, a heat press is a must-have piece of equipment. This creates a significant demand and market opportunity for heat press machines among custom lanyard business owners.

The custom lanyard market offers a great opportunity for growing heat press sales because custom lanyard business owners often expand their services to include customization for various products. As they grow their business, they may need additional heat presses for different applications such as apparel, accessories, and signage. This means heat press suppliers can benefit from repeat orders as these business owners invest in multiple heat presses to diversify their offerings and meet customer demands across various products.

Furthermore, custom lanyard business owners usually have extensive resources and connections in the promotional products market and other related industries. This network can introduce or bring more potential customers to heat press suppliers, expanding the supplier’s market reach. As lanyard businesses grow, they may also recommend heat presses to other businesses looking to enter the customization market, further boosting the sales opportunities for suppliers. These connections can create a positive feedback loop, generating new leads and business partnerships for heat press suppliers.

Best Sublimation Lanyard Machine

To achieve optimal printing results, selecting the right sublimation lanyard machine is essential. When choosing the perfect fit for your business, consider factors such as printing size, ease of use, versatility, key features, support and warranty terms, among others. To determine which heat press to use for lanyard sublimation printing, rank all the factors by importance and compare the available product options. If you don’t have a specific option in mind, start by checking out the GS-105HS, which could be the best sublimation lanyard machine in the Galaxy Press product line.


When it comes to versatility, the GS-105HS stands out as one of the most adaptable models compatible with a variety of platen sizes. This versatility is essential for a sublimation lanyard machine because many custom lanyard business runners also handle customization for different materials and sizes. For example, a business offering customized lanyards for sports teams may also need to customize team jerseys, requiring a heat press that can handle garment decoration as well.

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Patented Ramspin System

GS-105HS is a versatile heat press equipped with an innovative auto-open/manual open feature, thanks to its patented Ramspin design. This design allows users to easily switch between auto-open and manual-open modes by simply flipping a spinner switch, offering flexibility depending on your pressing needs. In auto-open mode, the machine automatically releases the heated platen at the end of the pressing cycle, reducing the risk of overheating your substrates and potential damage to your materials. This function allows you to multitask effectively and attend to other business matters without constant supervision. By optimizing your workflow in this way, you can significantly enhance your productivity and manage multiple tasks efficiently. This efficient, flexible design makes GS-105HS a smart choice for any custom lanyard business looking to streamline operations and boost overall performance.

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Even Heat Distribution

Heat distribution is a crucial factor to consider when choosing a sublimation lanyard machine, as it directly impacts the quality of your designs and the durability of the finished product. Galaxy uses a unique heater positioning method to achieve even heat distribution, ensuring the temperature difference across the heating platen is less than 5 degrees. This precise control and uniformity lead to vibrant, consistent designs and high-resolution prints. Even heat distribution also prevents potential material damage like scorching or discoloration, enhancing the longevity and visual appeal of your custom lanyards. By maintaining consistent quality, you can confidently take on larger projects and provide your customers with high-quality products they can rely on.

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10-Year Warranty on Heating Platen

When it comes to the heating platen of the GS-105HS, Galaxy stands out by offering an industry-leading 10-year warranty, setting it apart from other suppliers. This exceptional warranty reflects the company’s confidence in the quality, durability, and performance of the heating platen. Galaxy designed the GS-105HS with long-lasting service in mind, ensuring that the machine can withstand the rigors of continuous use and survive the test of time. The robust construction and high-quality materials used in the heating platen contribute to its reliability and resilience, allowing you to operate your heat press with confidence. By choosing GS-105HS, you are investing in a heat press that is built to perform consistently over the years, backed by a warranty that provides peace of mind and unparalleled assurance of its quality and longevity.

Precise Control

To achieve the best possible outcomes, precise control over temperature, time, and pressure is essential when using a heat press machine. This level of control ensures that your products consistently turn out looking professional and meet the high-quality standards your customers expect. The GS-105HS heat press stands out from common devices as it offers a convenient 1-9 pressure scale, providing users with a clear and easy way to adjust pressure to suit specific materials and projects. This feature allows you to consistently apply the same heat press settings, ensuring uniform results across different batches. With consistent pressure application, you can expect smoother, sharper designs on your custom lanyards and other products, ultimately enhancing customer satisfaction and building trust in your brand.

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Extra Features

Beyond its primary features, the GS-105HS offers several user-friendly attributes that simplify your customization tasks significantly.

Patented Ramlock Design: The Ramlock system allows users to change platen sizes effortlessly in just minutes, streamlining your workflow.


Interchangeable Control Box: This design allows dealers to quickly swap out the control box in case of malfunction, ensuring minimal downtime and optimal customer satisfaction.

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Slide-out & Dressable Lower Platen: These features cater specifically to garment decoration. The slide-out drawer design enables users to position garments on the heating platen without risk of burns. The dressable lower platen makes it easy to switch printing sides swiftly, enhancing overall productivity.

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Popular Custom Lanyard Product Ideas for Dealers to Find Target Customers

To find target customers in the custom lanyard market, you might need some product niche names to use as keyword to search leads on search engine or social media networks. Following are some of the most popular custom lanyard product ideas you might use to find potential clients:

  1. Keychains: Lanyards for carrying keys, allowing users to keep them secure and easily accessible.
  2. Badge Holders: Lanyards for holding various types of badges such as security badges, visitor badges, or access passes.
  3. Promotional Items: Lanyards as branded promotional items for giveaways or gifts at events, trade shows, and conferences.
  4. Mobile Phone Holders: Lanyards for attaching to mobile phones, enabling users to keep their phones secure and within reach.
  5. USB Flash Drive Holders: Lanyards for attaching to USB flash drives, making them easy to carry and access.
  6. Whistle Holders: Lanyards for holding whistles, often used by coaches, referees, or security personnel.
  7. Event and Festival Pass Holders: Lanyards for holding passes or tickets at events, festivals, and concerts.
  8. Cameras and Electronic Devices: Lanyards for securing cameras, electronic devices, or gadgets, providing convenience and safety.
  9. Medical Alert Cards: Lanyards for carrying medical alert cards, especially for individuals with health conditions.
  10. Membership Cards: Lanyards for carrying membership cards, such as gym or club memberships.

Industrial Markets to Target Custom Lanyard Customers

In addition to searching for custom lanyard business opportunities online, another way to expand your reach in the custom lanyard industry is to participate in industry trade shows, join industry organizations, and become part of commercial groups. Before joining these communities, however, it’s crucial to identify your target industry. Here are some recommended places to start your research:

  • Corporate Sector: Custom lanyards are popular for corporate branding and employee identification. Look for trade shows focused on corporate marketing, branding, and promotional products.
  • Education Industry: Schools and universities frequently use custom lanyards for ID badges and events. Attend educational trade shows and conferences to connect with potential customers.
  • Event Management and Hospitality: Lanyards are widely used in event management for passes and identification. Seek out trade shows related to event planning and hospitality.
  • Sports and Entertainment: Sports teams and entertainment venues often use custom lanyards for ticketing and fan merchandise. Explore trade shows in the sports and entertainment industries.
  • Healthcare: Hospitals and clinics use lanyards for staff and patient identification. Consider attending healthcare and medical industry trade shows.
  • Technology and Telecommunications: Tech companies use lanyards for staff IDs and event access. Look into trade shows focused on technology and telecommunications.
  • Nonprofit and Charitable Organizations: Nonprofits often use lanyards for fundraising events and awareness campaigns. Attend trade shows in the nonprofit sector.
  • Government and Public Services: Government agencies use custom lanyards for identification and security. Participate in trade shows related to government and public services.
  • Retail and Merchandising: Retailers and merchandisers use custom lanyards for promotional purposes. Attend trade shows in retail and merchandising to connect with potential customers.
  • Travel and Tourism: Travel agencies and tourism companies use lanyards for events and tours. Look for trade shows in the travel and tourism industries to tap into this market.

Reaching Out to Target Customers

After obtaining the contact information for your target customers in the custom lanyard market, either through searching for popular product niche markets and websites or from exhibitor lists, it’s essential to reach out to them through an effective method.

Make A Phone Call: Making phone calls to reach out to target customers can be highly effective in building personal connections and understanding their needs. To ensure successful calls, prepare a clear and concise script that introduces yourself, your company, and the purpose of the call. Research your prospects in advance to tailor your approach and offer relevant solutions. Engage the prospect with open-ended questions, listen actively, and highlight the value your products can bring to their business. Respect their time by keeping the call focused and providing a clear call to action, such as scheduling a follow-up meeting or offering a product demonstration. After the call, follow up with a summary and next steps, and keep records of each conversation for future reference and relationship building.

Email Campaigns: Create targeted email campaigns that offer valuable content and information about your products and services. Begin your email with an honest and sincere introduction, explaining your reason for reaching out and how you can address the specific needs and interests of your target customers. Present proposals that can benefit both parties.

Leverage Social Networks: Connecting with target customers on social media networks, especially LinkedIn, can be a valuable strategy for building relationships and growing your business. Optimize your profile to showcase your expertise and the value of your products, then join industry groups to engage with potential customers and share insights about custom lanyards and heat presses. Share valuable content regularly, such as industry trends and tips for using heat presses, and interact with your connections through comments and conversations. Send personalized connection requests to prospects and share success stories and case studies to demonstrate your products’ impact. Position yourself as a helpful resource by offering advice and assistance, and consider using targeted LinkedIn ads to reach potential customers searching for related products and services. Monitor your activity and measure results to refine your strategy and increase your reach over time.


The custom lanyard market presents an exciting opportunity for heat press sales growth, offering both variety and profitability for your business. As you’ve seen, there are numerous industrial markets and target audiences ripe for expansion, along with an array of custom lanyard product ideas to explore. By investing in the right heat presses and reaching out effectively to potential customers, you can build lasting relationships and create a steady stream of business.

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